GE CRITICAL POWER DIVISION OVERVIEW

THE BRIEF

This animation showcased the business model of GE’s Critical Power division. Taking inspiration from GE’s existing corporate branding, we designed the video with a line-drawn illustration style to visualize the close connection between their services and products.

The finished piece was shown on the GE Critical Power homepage, and used with promotional materials and presentations. The animation features detailed 2D illustrations, fluid animation, a professional voiceover, and an original score.

FEATURES

• 2D animation
• Custom illustrations
• Professional voiceover and custom music track